Place it at the reveal point in an edit, right when the unexpected person first comes into view, then hold the shot before the next beat. Add Vine Boom Sound after the reveal for a heavier comic hit.
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The clip is a roughly 14-second recording of a man's voice asking 'who's' in a drawn-out, questioning way, turning a simple word into a repeated callout. It feels puzzled and a little suspicious, like catching someone somewhere they should not be, with a comic edge that makes the confusion land as a joke rather than a real challenge.