The line comes from Kimberly Wilkins, known as Sweet Brown, in a 2012 local television news interview in Oklahoma City after she escaped an apartment fire. Asked about the blaze, she described getting out and said she had no time for the smoke, a moment that was clipped and shared widely on YouTube. The phrase quickly became a catchphrase, appearing in remixes, reaction videos and memes, and it endures because it fits almost any moment of impatience or refusal in everyday life.