The phrase comes from a 2012 local news interview in Oklahoma City with resident Kimberly Wilkins, known as Sweet Brown, who described escaping an apartment fire. Her line ain't nobody got time for that was clipped, remixed into an autotune song, and shared widely on YouTube. It became one of the defining viral interview memes of the early 2010s and is still used today as shorthand for refusing anything tedious, dramatic or not worth the effort.