The line comes from Kimberly 'Sweet Brown' Wilkins, interviewed by Oklahoma City station KFOR in April 2012 after escaping an apartment fire. Her animated, unfiltered retelling went viral within days, spawning remixes, autotuned songs and countless reaction videos. The phrase entered everyday slang as a playful way to say something is not worth your time, and it remains popular because the delivery is short, quotable and instantly recognisable even to viewers who never saw the original interview.