DJ Khaled built another one into a trademark catchphrase during the mid 2010s, repeating it in songs, interviews and his viral Snapchat videos to hype another hit, another win or another blessing. The line became inseparable from his larger than life producer persona, alongside anthems where he shouts his name over other artists. Clips of the phrase spread across Vine, YouTube and later TikTok as a reaction sound, and it stayed popular because it fits any situation where something keeps coming back again.