English wrestler Wade Barrett adopted the Bad News Barrett character in WWE in late 2013, evolving his earlier Bad News segments on online shows into a full in ring gimmick. Each appearance ended with him gleefully announcing disappointment from an elevated podium and striking his gavel. The catchphrase became one of the most recognisable parts of his run and outlived the character after he returned to the Wade Barrett name. Online, the short voice clip survived as a reaction sound for letdowns, pranks and fake announcements that need instant dramatic weight.