Never Gonna Give You Up was released by Rick Astley in 1987 and became the centre of rickrolling, the internet prank where a misleading link leads viewers to the song's video instead of the promised content. The joke spread through forums and video sites in the late 2000s and never fully faded, because the chorus is instantly recognisable even to people who never followed the original chart hit. Bass-boosted edits later gave the prank a louder, more exaggerated second life on meme pages and soundboards, where the distorted low end signals that the surprise is intentional rather than accidental.