The clip circulates online under the title Bassirou Ref 2023, a name that points to its use as a reference-based meme rather than a song or a formal recording. With no artist credit attached to the upload, its spread has come through soundboards and short video edits where a recognisable spoken line can be reused out of context. That portability is why it endures, as creators can drop the voice into chats, compilations and reaction videos and rely on repetition to make the reference familiar.