Jeffrey Bezos appears on Bo Burnham's comedy special Inside, released on Netflix in 2021 and written and filmed largely alone during lockdown. The track, later followed by a brief reprise on the album, treats the Amazon founder like a conquering hero in short, chantable lines designed to stick in the ear. Clips spread widely on TikTok and YouTube in 2021 as users paired the chorus with delivery boxes, wealth jokes and CEO edits, and the excerpt remains a shorthand for satirising billionaire culture online.