BFM 89.9 is a Malaysian business radio station that launched in 2008, broadcasting from Kuala Lumpur on the 89.9 FM frequency. Its short station idents were made to be heard between programmes, reinforcing the frequency and brand in just a few seconds. This 2008 version survives online as a soundboard clip because the format is so recognisable and easy to reuse. Creators borrow it whenever they need an instant radio opening without recording their own jingle, especially for business, news and talk-style parodies.