The clip comes from David Ortiz, the Red Sox designated hitter known as Big Papi, whose postgame celebrations turned a simple taunt into a lasting rivalry meme. Red Sox fans shared the recording across sports forums and social media, using it whenever Boston beat New York, often alongside crowd cheering clips from Fenway Park. The exaggerated pronunciation helped it spread beyond baseball highlights into general reaction posts. It remains popular because the Yankees and Red Sox rivalry is one of the oldest in American sports, giving the chant fresh use every season.