The line comes from the early forest initiation arc of RWBY, the animated series created by Monty Oum and released by Rooster Teeth in 2013. During her launch into the Emerald Forest, Yang Xiao Long collides with a bird and shouts the line in panic before continuing her fall. Fans clipped the moment because the dramatic launch contrasts with such a small obstacle, and it circulated in anime edits, reaction compilations and soundboards as a short RWBY joke that needs no context to understand.