The BMW M3 GTR became a gaming icon through Need for Speed: Most Wanted, released in 2005, where its silver livery with blue stripes served as the prize car at the end of the game's Blacklist story. Players spend the campaign chasing it after it is taken by rival racer Razor, so its engine note became tied to that final rivalry and to high-speed police pursuits across Rockport. Years later, clips of its rev continue to circulate in car culture edits and racing game communities because the car remains one of the most recognisable vehicles in arcade racing history.