Bruce Buffer is the longtime UFC Octagon announcer best known for his drawn-out catchphrase 'It's time,' used before main events. The line became widely shared in sports montages, gaming edits and meme videos because it instantly signals a big moment. Online, creators use it as a shorthand for maximum hype, often pairing it with crowd cheering or a sudden reveal. Its staying power comes from how recognizable Buffer's voice is and how quickly the phrase raises the stakes of any clip.