Place it right after the fail lands, then follow with the Wrong Answer Game Show sound for a game-show sting, or cut to the Oh My God Wow sound when the reaction needs to escalate. Keep it as the single beat between the setup and the next joke, not as background.
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A single voice stretches the word bruh into a slow, flat groan lasting just over two seconds, with the vowel dragged out until it sounds exhausted. It lands as pure deadpan disbelief, the sound of hearing something so silly or awkward that no fuller reply is worth it.