No single creator or show is definitively credited with this clip, which seems to have spread the way most internet sounds do: one video used it, others copied it, and the phrase became a shorthand for cuteness. Short repeated-word sounds travel fast on TikTok and WhatsApp because they are easy to quote and hard to misunderstand. This one is most often attached to rabbit footage, plush toy reveals and Easter content, where the rhythmic chanting doubles as both caption and commentary. Its staying power comes from simplicity: three syllables, one image, zero context needed.