The phrase spread as a short form meme built on censored slang, where replacing the crude word with dih makes the line repostable and instantly recognisable from the caption alone. Clips using it are usually structured the same way, a normal setup followed by the deadpan ask and a reaction shot, which helped it circulate in group chats and edit communities. It stays popular because the wording is short, quotable and easy to time, and because the awkwardness works even when viewers already know the punchline is coming.