Chanbab comes from the Korean word for rice that has gone cold, and online it has taken on its figurative sense of a person or idea that nobody pays attention to anymore. Short reaction clips built around a single familiar word spread easily on soundboards and in chat edits because viewers understand the joke instantly, even in a longer video. The clip is now shared mainly as a compact reaction, reused in memes, streams and short form edits whenever someone wants to mark a cold shoulder without a long explanation.