Put it at the start of a highlight or score reveal, then follow it with crowd cheering for a touchdown and victory fanfare for a championship win, saving sad trombone for the rival team's failed drive.
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This is an eight-second burst of brass horns, with a full section playing a rising, punchy fanfare. It feels triumphant and larger than life, like the moment a broadcast cuts to a big game and the whole stadium seems to stand up. It comes from the CBS football theme, the familiar brass cue used to open its football coverage.