The clip is known online by the name Felipe Smith and the Portuguese line it contains, a slang-heavy way of calling someone a big playboy. It circulates as a short reaction sound on meme and soundboard pages, where its brief length makes it easy to drop into edits without interrupting a scene. Because the phrase is instantly recognisable to Brazilian Portuguese speakers, it has travelled through social video edits and reaction compilations, where it is used to puncture pretension rather than to praise wealth. Its continued popularity comes from that simple, reusable roast, which fits any moment of showing off.