Chaves is the Brazilian name for El Chavo del Ocho, the Mexican sitcom created by Roberto Gómez Bolaños and first broadcast in the 1970s. Its Portuguese dub became a lasting part of Brazilian television culture, with short lines from the neighbourhood characters circulating long after the original run. Nem doeu, meaning it did not even hurt, fits that slapstick tradition of characters brushing off a bump or a scolding. Online, the line spread through meme videos, reaction edits and soundboards, where its short length and instantly understood meaning keep it useful for comedy.