The phrase comes from Brazilian internet humor, where short voice notes of people making exaggerated song requests are shared and reused as memes. Chibatinha is treated like the person in charge of the music, and toca aquela, play that one, works because everyone knows exactly which song is meant without it being named. The clip spread through messaging apps and social video edits, where its twenty seconds give creators room to build a setup. It remains popular because the unnamed song idea fits almost any genre, party or inside joke between friends.