Place it as the payoff after a short brag or haul reveal, then follow it with the Bruh sound for the deadpan reaction. The Meme Instant button works before it as a quick setup sting when you cut from an ordinary purchase to the announcement itself.
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This is a Spanish voice clip built around the phrase calzoncillos nuevos, which means new underpants, and it runs for about eight seconds. The humour comes from treating such an ordinary, slightly embarrassing item of clothing as something worth announcing, giving listeners an absurd, proudly silly feeling that lands as a random non sequitur.