The phrase is Brazilian Portuguese and translates roughly to 'how is it not going to work?', which explains why the clip travels so well as a reaction. Its exact origin is not documented in the clip's details, so it has spread mainly as a shareable voice audio passed between chats, soundboards and short videos. Creators reuse it because the meaning is clear even from the tone alone, and non-Portuguese speakers still read it as confident disbelief. That flexibility keeps it in rotation for memes, edits and everyday joking replies.