Mirtha Legrand is an Argentine actress and television host whose lunch talk show became a cultural institution after launching in 1968. Her advice como te ven te tratan, as they see you they treat you, became one of her best known catchphrases and a common saying in Argentina about presentation and social perception. Clipped from television appearances, the line circulated widely on social media and in WhatsApp audios as a reaction meme, especially in Spanish speaking communities, and it remains instantly recognizable for its mix of glamour, authority and dry humor.