The phrase became popular online as a shareable Brazilian reaction sound, passed around in meme compilations, short video edits and WhatsApp style voice clips. Its appeal comes from the directness of the Portuguese insult and the way it can be understood from tone alone, so creators outside Brazil also reuse it for fail moments. It is often grouped with other blunt reaction sounds like the bruh meme, where a single short line replaces a longer explanation and lets the audience react instantly to something foolish on screen.