Unlike a single chant tied to one team or match, this recording works as a general stadium atmosphere sound, which is why editors reuse it across football, rugby and other live-sport content online. Similar clips of crowd cheering are commonly paired with goals, entrances and celebrations, because a large, unified audience instantly signals importance and excitement to viewers. It has stayed useful because it does not rely on lyrics, a recognisable voice or a specific event, so it can sit behind many different kinds of sports edits without dating them.