The phrase dans le crâne à Mbappé circulated in French football meme culture, where short chants about Kylian Mbappé are remixed into edits and reaction videos. Mbappé, the French forward known worldwide from Paris Saint-Germain and Real Madrid and the France national team, is memed constantly for his speed, confidence and star status. This clip became a reusable football meme because the line is simple, rhythmic and easy to recognise even for viewers who do not speak French, so it keeps appearing in sports edits online.