Balthazar Boma, played by Marijn Devalck, was the wealthy sausage maker and president of the struggling football team in F.C. De Kampioenen, which ran on Flemish television from 1990 to 2011 and remains a cultural staple in Belgium. His pompous personality and distinctive laugh became a shorthand for smug success among Dutch speaking viewers. Clips of the character resurfaced in meme videos and on soundboards in the 2010s, where his chuckle is now reused far beyond the show as a nostalgic reaction sound.