The deez nuts joke circulated as playground and prank humor long before short form video, then surged online in 2015 when Welven Da Great's videos helped turn the phrase into a widely shared meme. Clips of the punchline were reposted across Vine, Instagram and YouTube, remixed into edits, and used as a reaction whenever someone walked into the setup. It remains popular because the setup is flexible, the delivery is instantly recognizable, and the payoff works even without visual context, making it ideal for soundboards and quick meme posts.