Microsoft built achievements into Xbox gaming with the Xbox 360, rewarding players with Gamerscore for completing specific in-game challenges, and the unlocked notification became one of the platform's most recognisable sounds. The Xbox One version kept that same rewarding chime while updating its presentation for a new console generation. As gameplay clips, streams and gaming memes spread online, creators began lifting the sound out of games to signal wins in everyday videos, and it has stayed popular because gamers recognise it instantly, even without seeing a console.