Discord is a voice and text chat platform widely used by gaming communities and online friend groups, and its incoming call ring has become one of its most familiar audio cues. Because so many creators record, stream and joke around inside Discord calls, the tone started appearing in memes, edits and parody videos as a stand in for any online call. Its meaning is understood without explanation by regular users, which is why the short clip keeps circulating in gaming and meme content long after first hearing it.