The exchange comes from SpongeBob SquarePants, the Nickelodeon cartoon that began in 1999 and is set around the Krusty Krab, the burger restaurant run by Mr Krabs in Bikini Bottom. In the gag, callers keep phoning Patrick Star expecting the restaurant, and his repeated denial became one of the show's most quoted lines online. It spread through clips, remixes and soundboards alongside the spongebob sad song and other running jokes, and it remains a shorthand for a wrong number call.