Place it right after the false claim in your edit, following No No Wait Wait to interrupt the speaker, then let Damn land as the reaction shot. That order builds the interruption, the rebuke and the disbelief into one short sequence.
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This is a short 2.4-second clip of Ricky Gervais saying 'Don't talk shit' in a flat, blunt voice that leaves no room for argument. It feels confrontational and funny at once, like a quick verbal slap for someone who has gone too far. The line is delivered by Gervais himself, giving it the dry, deadpan edge his comedy is known for.