Dross, known online as Dross Rotzank, built a large Spanish-language audience with horror, mystery, and disturbing-topic videos, and miedo is the Spanish word for fear. Short clips associated with his channel are widely reused as shorthand for dread in Spanish-speaking meme and horror communities, where a few seconds is enough to signal that something unsettling is coming. The format survives because it is instantly recognisable to that audience and easy to drop into edits, reactions, and short-form videos without needing a long setup.