Drunk in Love was released in December 2013 as part of Beyoncé's self titled fifth studio album, with a guest verse from Jay-Z. The track became a major international hit and its title phrase entered everyday slang for being overwhelmed by attraction. Clips of the hook later circulated widely on Vine, TikTok and Instagram, where creators reused the slow, recognisable groove for romantic edits and ironic crush reactions. Its continued use comes from that instant recognition, as a few seconds are enough to set a flirtatious, late night mood without any explanation needed.