The sound comes from Dark Souls, the action role-playing game developed by FromSoftware and first released in 2011, where the male player character vocalises when taking damage. As Dark Souls clips and challenge videos spread on YouTube and streaming platforms, its short grunts and death sounds were ripped and reused outside the game. Editors adopted this damage grunt as a generic hurt reaction, which is why it now appears in memes and edits far removed from the original boss fights and difficult combat encounters.