Place it at the end of a hopeful setup, after the crush story has been told, so it closes the scene. Follow it with sad violin for a sympathetic beat, or with Nelson's ha-ha when the edit is mocking the hopeful friend instead.
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This is a spoken line lasting just over twelve seconds, delivered as direct, unsentimental advice telling a friend that a girl is not interested in him. The tone is blunt and awkwardly honest, the kind of reality check that stings in the moment but lands as funny once the embarrassment fades. It works because it says plainly what everyone else is thinking.