Place it near the end of a reaction sequence, after a moment of sudden suspense and before a wrong answer buzzer, so the build-up comes first and the failed claim is answered, then follow with a short laugh to close the sequence.
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This clip runs for just over ten seconds and centres on a voice delivering the Portuguese phrase 'É Montagem', meaning it is edited or faked. The delivery lands as sceptical and mocking, turning disbelief into a joke at the expense of whatever has just been shown. It feels like catching someone out, with a teasing edge that makes the accusation funny rather than angry.