The phrase comes from Spanish-language meme edits built around Johnnie Walker Blue Label, the brand's premium blended Scotch whisky. Clips using the line spread on TikTok and WhatsApp as a reaction for flexing, where the serious tone is applied to much cheaper or sillier things. The misspellings Jonnie and elisir in shared titles helped it circulate as an in-joke. It remains popular because the two-second length fits short videos perfectly and the meaning is clear even without context, making it reusable for any boastful moment.