The phrase is associated with the announcer system in League of Legends, the multiplayer game released by Riot Games in 2009. During a match, announcer messages communicate major events, including champion eliminations, objectives, and team milestones. The wording became recognizable beyond the game as players reused it in montages, streams, and short comedy edits. It remains popular because it gives any apparent defeat the weight of an official in-game event, much like other tactical callouts such as Enemy Spotted.