Mirtha Legrand is one of Argentina's most recognisable television hosts, known for her long-running lunch-table talk show and her polished, formal way of speaking. The phrase 'Es de mi confianza' spread online as a Spanish-language meme because it sounds like a grand, old-fashioned endorsement that can be applied to almost anyone. Creators in Argentina and across Latin America now use it in reaction videos, WhatsApp audios, and TikTok edits to approve a friend, a guest, or a joke, keeping the clip alive long after its original broadcast moment.