The clip comes from a moment featuring Mexican presenter Jaime Maussan, whose earnest statement that the subject is a penguin, even in a tree, became a shareable meme sound. Because the line is short, clear, and easy to reuse, it spread through Spanish-language meme pages and short-form videos as a shorthand for confidently naming something that clearly does not fit its surroundings. Creators keep returning to it because the contrast between Maussan's serious tone and the absurd image does most of the comedic work on its own.