The phrase translates as this is from Chileans, and online it has become a shorthand way for Chilean creators and fans to mark something as their own. It is shared in short reaction clips, social videos and soundboards, where its brief, assertive delivery makes it easy to drop into edits without explanation. Its popularity comes less from a single famous source than from its broad, relatable use: whenever a moment feels distinctly Chilean, the line gives viewers an instant, recognisable way to claim it together.