The phrase esto no es coca spread online as a short, shareable Spanish reaction clip rather than as part of a song or film scene. Its humour travels even without fluent Spanish, because the urgent denial is easy to read from the tone alone and the word coca needs no translation. It circulates on soundboards and in WhatsApp style voice notes, and creators reuse it whenever a visual suggests something illicit while the person on camera protests their innocence, which keeps the joke simple and instantly recognisable.