Jô Soares was one of Brazil's best known television presenters, hosting the late night talk show Programa do Jô on TV Globo from 2000 to 2016 after an earlier talk show run on SBT. His distinctive presenting style made his name widely imitated in Brazil. The phrase eu sou o Jô Soares circulates online as a short impersonation clip, shared on soundboards and in WhatsApp groups as a joke introduction. Its popularity comes from the contrast between a formal talk show identity and everyday casual situations.