This line circulates online mainly as a reaction sound, shared in meme edits and short-form videos rather than tied to one widely recognised scene. Its appeal is its bluntness: the disgusted ew sets up the insult, and the full phrase works as a ready-made response to anything viewers find gross, weird or out of line. Creators reuse it because it needs no setup, fits a single beat, and instantly signals judgement. That simplicity has kept it in rotation for reaction compilations, roasts and everyday gross-out jokes.