Family Feud is a long-running American television game show in which families guess the most popular survey answers, and its drum roll is part of the classic game show language of suspense. Similar rolls have been used for decades to hold an audience in anticipation before a result, prize or winner is announced. Online, the clip is reused far beyond the show itself, appearing in short videos, streams and edits whenever a creator wants a familiar cue that something is about to be revealed.