FaZe Rug is the online name of Brian Awadis, an American YouTuber who joined FaZe Clan in 2012 and built a huge audience with pranks, challenges, vlogs and family videos. His spoken self-introduction became a recognisable part of his channel branding, repeated at the opening of video after video. As clips were shared on TikTok, YouTube Shorts and meme pages, that greeting turned into a reusable faze rug meme sound, detached from full episodes and used by fans to announce entrances, parody intros and reference his style instantly.