Five Nights at Freddy's launched in 2014, created by Scott Cawthon, and Freddy Fazbear quickly became its face as the lead animatronic bear at Freddy Fazbear's Pizza. His laugh was part of the audio design that warned players he had moved in the dark. As Let's Play videos and fan games spread across YouTube in the mid 2010s, the laugh became shorthand for the series, often paired with the FNAF jumpscare scream in edits, remixes and soundboards far beyond the original games.